It’s a question that veteran “As Seen on TV” marketer Scott Boilen asked when he was given the opportunity to introduce yet another bacon product to an already crowded marketplace.
But Boilen couldn’t resist the invention, a simple gizmo that turns a few strips of bacon into an edible shell.
And so the Bacon Bowl
was launched by Boilen’s Allstar Products Group via a series of infomercials in late 2013.
