Are Brands Wasting Their Money on Top High-Priced Celebrities To Appear In Ads

Are Brands Wasting Their Money on Top High-Priced Celebrities To Appear In Ads

This year’s Super Bowl ads featured high-profile celebrity appearances

from Ellen DeGeneres (Beats Music),

Bob Dylan (Chrysler),

and Scarlett Johansson (SodaStream),

but a new report suggests those brands might have been better off saving their money.

 

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