Are you a sucker for infomercials? Shelley Bridgeman

I have long been suspicious of infomercials.

Apart from the fact they are typically broadcast to “an off-peak audience likely to comprise the unemployed, the clinically depressed and the elderly”, their claims just seem too good to be true.

I was once tempted by an infomercial for a lint remover. It soon became clear that this was no standalone rolling device; it was part of a set of four or more others. But, what would I do with the rest of them? Where would I put them? This was fast turning into a storage situation. A problem was emerging when it was supposed a handy solution. Yet the should-I-shouldn’t-I tussle continued inside my head.

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