As Seen On TV Products, Infomercials

‘As seen on TV’ about marketing

Oh, the ubiquitous “As Seen on TV” infomercial. Designed to showcase a product’s virtues in a fast-paced, energetic format, an infomercial’s goal is to educate a shopper about what a product can do for them (especially if it’s something new and wonderful!) as well as to encourage shoppers to purchase the product quickly.

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