A look at the big business of television advertising. The term “as seen on TV” has become a very popular catch phrase for those products you see advertised on television.
The “as seen on TV” market is a huge industry even in today’s rough economic times. The ads can typically run from 30 seconds to 30-minute infomercials. In these ads you hear many buzz terms like “buy one, get one free,” “but wait, there’s more,” “order now,” “risk-free trial offer,” and “limited time offer.”