Effortless basics that outlive trends and get better with age.
Buck Mason was born out of an obsession with standing out by being subtle, buying smart and affirming the true, classic heartland cool that we grew up on. Cool is effortless, stable and poised. It’s the never-loud, always honest, unfailing preamble to timelessness.
Cool is what happens when a picture of you today resurfaces in thirty years and people say, “He’s still got it.” With this in mind, they’re committed to crafting clothing that outlives trends, weathers use and wears true-to-character. The garments they design aren’t meant to be different, they’re simply meant to be perfect.