Storytelling Helps Sell More Oreos, Dana Anderson’s Signature Style

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet. Today, Anderson laughs as she tells the tale—and well she should. Public speaking has become her forte. She ranks among the most in-demand presenters in …

Naples Business Suing Company Over Bra Patent Infringement

The trial continues Friday for a Naples business suing marketing giant Ontel Products Corp. and its As Seen on TV brand for patent infringement on its snap-to-bra camisole. BraNovations Inc., owned by J.D. and Michelle De Sousa of Naples, claims the New Jersey-based company violated their patent for Cleava, a cleavage covering invention which snaps …