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Product Branding

The New Apple iPad Pro review: from CNET
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Apple’s largest — and most expensive — iPad ever is a powerful new tool for artists and graphic designers. But can it replace a laptop for the rest of us? The new iPad Pro is the biggest and fastest Apple tablet to date. The pressure-sensitive Pencil stylus offers superior sketching and drawing, and the Pro’s […]

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Get in shape on a budget 5 Apple TV fitness apps
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There are tons of streaming TV apps, but I’m on the hunt for a streaming workout app that won’t cost a fortune. Running is free, or costs about as much as a quality pair of sneakers, which is one of the main reasons I prefer it to other forms of exercise. Why pay for an […]

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Your Home One Giant iPhone Courtesy of Apple
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Apple’s HomeKit framework is more than just a platform for controlling your home with Siri. Developers will have the chance to build apps for your home. Last year, Apple announced a technology that will let you control the appliances in your home with Siri. It’s called HomeKit. And if Apple’s plans work out, it will […]

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Endless Fun FIAT Brand Television Campaign with
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The FIAT brand launched a first-of-its kind on-air campaign this week featuring :15-second GIFs as part of creative designed for both television and online. The “Endless Fun” campaign kicked off Monday night (June 10) across cable television with four commercials, which can be viewed on the FIAT brand’s Tumblr page, and a :30 second online […]

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Storytelling Helps Sell More Oreos, Dana Anderson’s Signature Style
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Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet. Today, Anderson laughs as she tells the tale—and well she should. Public speaking has become her forte. She ranks among the most in-demand presenters in […]

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How Heineken Drafts Its Viral Branding
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In the 19th century, the beer industry wasn’t run by multi-billion-dollar conglomerates that could brew and ship millions of bottles with the push of a button. At that time, the budding industry was spearheaded by entrepreneurial brewers who had to invent recipes, brewing processes and taste profiles before they ever shipped a single bottle. Heineken […]

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Are Brands Wasting Their Money on Top High-Priced Celebrities To Appear In Ads
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This year’s Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.  

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JD Motorsports Sponsored by Flex Seal Again
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Flex Seal, a solid partner with JD Motorsports with Gary Keller for several racing seasons, will return in 2014 to support both JDM drivers – Jeffrey Earnhardt and Landon Cassill – in the NASCAR Nationwide Series. Bookmark and Share Flex Seal will be Earnhardt’s primary sponsor for Saturday’s season-opening DRIVE4COPD 300 at Daytona International Speedway, […]

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Naples Business Suing Company Over Bra Patent Infringement
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The trial continues Friday for a Naples business suing marketing giant Ontel Products Corp. and its As Seen on TV brand for patent infringement on its snap-to-bra camisole. BraNovations Inc., owned by J.D. and Michelle De Sousa of Naples, claims the New Jersey-based company violated their patent for Cleava, a cleavage covering invention which snaps […]

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Michael Johnson: there’s more to branding than a logo | Interview | Computer Arts magazine
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It may be small, but johnson banks brings an holistic view to its branding work – whether it’s for a blue-chip corporation or a global charity

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The Secret to Snuggie’s Success Revealed – Simple Solution
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“Blankets are okay but they can slip and slide, and when you need to reach for something your hands are trapped inside. Now there’s the Snuggie- the blanket that has sleeves!” The Snuggie presents a simple solution to a problem you didn’t even know you had. In the fall of 2008, Allstar Products Group, a […]

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Coke adds Spotify branding to new slim cans
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Coke has unveiled an addition to its packaging arsenal as the drinks giant adds its global Spotify partnership to its cans for the first time. | Marketing Magazine

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Kanye West: Love’s more important than branding
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Kanye West claims his appearances on girlfriend Kim Kardashian’s reality show are “all for love.” It was rumored he decided against appearing on the show because he’s vehemently against sharing his private life with the public. The rapper has been featured on “Keeping Up With the Kardashians” only a few times since being in a […]

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2014 Acura MDX to get most expensive ad campaign in brand’s history
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Acura is getting ready to launch the most expensive ad campaign in the brand’s history which will focus on promoting the redesigned 2014 MDX.

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Netflix and Hulu have nothing to fear from YouTube’s paid channel plans
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YouTube’s rollout of premium pay channels may sound promising, but transitioning from the home of free online video to a pay site will be challenging – and may be of little value for existing brands.

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Branding Yourself in Fashion, Angelina Jolie’s Triumphant Red Carpet Return, and Sarah Jessica Parker’s New Shoe Line
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Be Your Own Best Advertisement: Learn how to make a name for yourself in fashion by mastering the art of branding with the help of some industry experts. All of Your Game of Thrones Hair Questions Answered: We talked to the show’s hair designer and got all the dish about the style and symbolism behind […]

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7 Quotes From Steve Jobs On Building Your Brand
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For Steve Jobs, branding wasn’t some secondary objective, peripheral to his “true” objective of making great consumer products. Branding was within everything that he did.

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Kate Middleton Trademarked In The Name Of Charity Branding
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Without even trying, Kate Middleton is arguably one of the top fashion influencers with major branding potential. Just think about how much revenue she could generate with Kris Kardashian as her mentor…

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Mompreneurs: Branding Yourself for Business
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Rene Syler is the perfect example of someone who had success on national television and was fired, hit rock bottom trying to stay in an industry that just didn’t fit anymore and then created her own career built around her own unique brand online.

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Branding Expert Believes in the Power of Social Media
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ADOTAS – Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of […]

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5 Tips for Personal Branding on Twitter – Business 2 Community
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Twitter is an excellent tool for personal branding. The key to effectively branding your content and creating a clear impression of your business for your audience is keeping your Twitter activity consistent and engaging.

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Twitter Lead Generation Card Simplifies Branding
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Twitter on Wednesday launched its new Lead Generation Card, in an effort to make it easier for users to show interest in promoted discounts from their favorite brands.

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Solopreneurs: Avoid These Ten Personal Branding Mistakes
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Yes, that’s great advice when it comes to personal branding; the trouble arises when the advice gets implemented carelessly, thoughtlessly or inappropriately. Then there’s a lot of flash and dash, but little response. Those targeted get confused or turned off instead of attracted.

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The Great Gatsby is a branding phenomenon
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The Great Gatsby, which opens next week, is being promoted through a multichannel campaign that includes co-branded apparel, Champagne, jewelry, hosiery, makeup and travel. The Great Gatsby, which hits theatres May 10, is being called the most stylish movie ever made. It’s ironic, then, that the film’s multi-channel marketing has demonstrated all the subtlety of […]

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Seven Brands That Are Winning With Nostalgia
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For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.

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Adidas Boston T-Shirt Supports Marathon Victims’ Fund
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Adidas announced it will donate all proceeds from the sale of a commemorative t-shirt to The One Fund Boston, established to aid Boston Marathon victims, Boston.com reported.

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Nickelodeon’s Nicktoons unveils new digital and on air branding
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Nicktoons, the animation channel from kid’s TV channel Nickelodeon, has revealed new branding across its on air channel and digital site…

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Vince Cable says he didn’t mean to ‘attack’ One Direction
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Vince Cable, the Business Secretary, has criticised the pay of pop bands like One Direction, suggesting that their high pay is “downright insensitive and grossly immoral”.

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Police arrest Webmaster for selling phony Snuggies  – CHINA,SHANGHAI – Globaltimes.cn
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Yangpu district police have arrested a man suspected of making a profit of more than 50,000 yuan ($8,040) selling phony Snuggie brand blankets online, police said Wednesday.

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Cee Lo Green Sips on Sake
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Cee Lo Green and sake? The combination seems a like bit of a stretch for the eccentric Georgia native, but is it really? The singer-songwriter, Voice coach, and member of both hip-hop group Goodie Mob and soul duo Gnarls Barkley, has always had a flair for the atypical. So it somehow seems right that he […]

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Helena Christensen defends pregnant Kim Kardashian curves branding
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She does not just have the body of a supermodel – she is a supermodel – but Helena Christensen has come out swinging for a woman’s right to be curvy, especially as she is pregnant. After a slew of weekly magazines discussed Kim Kardashian’s pregnancy eating and weight gain, Helena branded the stories ‘public bullying’ […]

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The Branding of ‘Liger’: Tiger Woods and Lindsey Vonn Dating
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They may have announced it in a Facebook posting, but it might as well have been an advertisement launching the newly minted Tiger Woods-Lindsey Vonn brand partnership.

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Tablets Top Smartphones For Branding Campaigns
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Click-through rates (CTRs) on tablets outperform smartphones by 250% for branding campaigns, but also lead when it comes to direct-response campaigns, which traditionally rely on less resource invested in the ad creative.

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The Age of Branding by Michael Drew
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In this day and age, you need to be branded. You need to be known as the go-to person for serving the need of the market in your field.

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Jat Mann: Does branding and customer service have a connection?
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PC Pal’s MD discuses the relationship between branding and customer service. In my last two columns, I have discussed what branding is all about and how to ensure you can implement the key ingredients to creating a strong brand. But there is a third dimension to branding that is often overlooked. This element is the […]

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Consumers Like Brands That Are Family-Owned
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In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s been run by Bissells for 137 years.

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