Submit your product FREE for a chance to pitch to SIX DRTV companies. If selected, you could make the deal of a lifetime at the DRTV Product Summit! Do You Have the Next Great Product? Submit your product FREE for a chance to pitch to SIX DRTV companies. If selected, you could make the deal […]
We all know children spill things. And they break things. So why would anyone spend $10 on a kid’s drinking cup? Promoters of the “Wow Cup” claim their cup is spill-proof and unbreakable. The packaging says it’s for ages 12 months and up, and the marketing makes a big deal about no leaks, no drips, […]
Never in doubt was the presence of creativity. What Bill McAlister wondered was whether a sales sensation was in the room. Something, say, like Hot Buns – the miracle worker for hair, mind you, not sagging buttocks. Or the buckwheat-filled Sobokawa Pillow. Or Urine Gone. Or Mighty Putty.
A growing middle class in Asia, with greater access to credit cards and mobile devices, is sparking growth for a Lawrenceville technology company. Songwhale LLC … Songwhale has expanded into direct response marketing, or infomercials, a more than $350 billion-a-year global industry that increasingly is dependent on websites to complete impulse buys. Companies around the […]
A growing middle class in Asia, with greater access to credit cards and mobile devices, is sparking growth for a Lawrenceville technology company. Songwhale LLC … Companies around the world use Songwhale’s e-commerce platform to sell “as seen on TV” products, from the Sit N Cycle and DuPont’s Scratch Repair Stick to a hair-regrowth formula […]
A federal jury has awarded a Naples company $226,000 in royalties they should have received after an “as-seen-on-TV” marketing company allegedly stole a cleavage cover idea. The Naples Daily News (http://bit.ly/1db7sMI) reports that Michelle and J.D. De Sousa and their Naples company, Branovations, sued Ontel Products Corp, alleging it stole their patented idea for a […]
Marcus Productions just completed a new series of TV commercials for Geebo, with Barbara Corcoran from the ABC show Shark Tank. Geebo is the latest mobile app for consumers and business owners providing cashless secure shopping straight from their smart phone. Two days were spent at various locations throughout South Florida. The new campaign will […]
The DRTV Centre, the UK’s specialist Direct Response Television ad agency, describes a powerful weapon in its new business toolkit; brief testimonials from satisfied clients.
TV Inc Direct Marketing Concepts provides business to business marketing services, business & consumer mailing & phone lists, database marketing, email marketing, mailing services and target marketing plans, highly effective, economical
Advertising agencies currently planning their clients’ December and January campaigns recognise that December is traditionally a triple-tier TV advertising month. The first three weeks represent the peak shopping period and demand for TV time from retailers is always very high; higher TV costs per thousand viewers reflect this high demand.
The DRTV Centre discusses an article by Danny Rogers in the current issue of Media Week, in which Mike Hoban the Sales, marketing and E-commerce Director of Thomas Cook says “We will now have an ‘always on’ strategy – we will always be on TV. As we become a digital business, being on TV is […]
A blog about direct response marketing, DRTV, direct response television, direct sales by Brad Richdale, Author
For the 5th consecutive year, America’s leading fitness and lifestyle authority, innovative product creator and 2010 National Fitness Hall of Fame inductee Forbes Riley has received three nominations in the two top categories for the Electronic Retailing Association (ERA) Moxie Awards.
The DRTV Centre, the direct response TV ad agency, announces a special offer to all short form DRTV advertisers – a confidential critique of their existing or proposed DRTV scripts, without charge – during July 2013.
DRTV is anything but lazy in the lazy days of summer. Making the right media moves in July can boost your media dollar and your overall campaign effectiveness.
Intel’s talks to buy content from media companies for its new TV service are advancing, and the chipmaker is offering to pay as much as 75 percent more than traditional cable rates, people familiar with the talks said. But, Intel is yet to close any programming deals, said the sources, who requested anonymity because they […]
Driving consumers to buy with Neuromarketing. Acquirgy and noted neuromarketing expert and “Brainfluence” author Roger Dooley announce the publication of a new complimentary eBook, “The Psychology Behind DRTV Strategy” that explores what goes into crafting a successful infomercial or short-form TV commercial.
Ifbyphone, the leader in voice-based marketing automation, today announced the launch of its new PCI-compliant IVR (interactive voice response) solution, providing direct response TV (DRTV) marketers with the most advanced and flexible solution for securely auto-processing phone orders.
As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com and eDiets, announced today that direct-to-consumer marketing veteran Ronald C. Pruett, Jr. will assume the positions of President, Chief Executive Officer and Director
Video production, video editing, post production for your tv commercials, tv series, or corporate videos can all be provided by Studio Center Total Production!
It’s everywhere your customers are. And so are we. Nobody knows how to leverage the power of TV for online and mobile like R2C Group. No wonder we’ve become the largest independent direct response agency in the country.
Marketers are spending more now than ever on two-minute ads. In a time where consumers are constantly demanding video content, but less is typically more, we think the announcement we plan to make next week will surprise you. We’ve said for a long time, two-minute commercials are king.
We’re a leading digital advertising agency specializing in customer acquisition solutions, database marketing and list management. We provide and develop specific revenue generating programs for online marketers, businesses and media agencies.
The DRTV Centre, the UK television advertising agency, has created Viking River Cruises’ new video, titled “Your First Viking River Cruise”. Aimed at travellers who have never before tried river cruising, this is the latest in a series of new Viking website videos.
Sylmark is a company in the Direct Response Industry, Sylmark’s team has had many memorable successful campaigns, including: Walkfit – Light Relief – Miracle Blade – Ultimate Chopper – AbSlide – Buckwheat Pillow – Ab Flex – Body by Jake – Mighty Pro Grill – Bun & Thigh Roller…
The chairman and founder of As Seen on TV will be the keynote speaker of a conference for women entrepreneurs organized by Own It Ventures.
The five-minute spot attempts to make coding seem more approachable–you don’t have be a genius is the commercial’s refrain–by equating it with other creative, challenging disciplines like learning an instrument and playing sports.
To the Jordan Whitney “Greensheet” website – the independent clearinghouse for up-to-date information on Direct Response Television, including infomercials, short-form direct response television commercials, the websites for these products, and the companies involved in their production and distribution.
AJ Khubani founded TeleBrands Corporation in 1983 on a “shoestring” with his life-savings of $20,000. Today, TeleBrands is a thriving multi-hundred million dollar marketing giant well known for such hit products as the PedEgg, OrGreenic, Lint Lizard, InstaBulb, Sticky Buddy, Who Knew and Aluma Wallet.
Marcus Productions, Inc. is a Florida based Film and High Def production company located in the Miami / Fort Lauderdale area. We have a national reputation of creating and producing money making commercials, infomercials and programming.