Check out what is happening with the As Seen On TV Marketplace.
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We all know children spill things. And they break things. So why would anyone spend $10 on a kid’s drinking cup? Promoters of the “Wow Cup” claim their cup is spill-proof and unbreakable. The packaging says it’s for ages 12 months and up, and the marketing makes a big deal about no leaks, no drips, …
Never in doubt was the presence of creativity. What Bill McAlister wondered was whether a sales sensation was in the room. Something, say, like Hot Buns – the miracle worker for hair, mind you, not sagging buttocks. Or the buckwheat-filled Sobokawa Pillow. Or Urine Gone. Or Mighty Putty.
A growing middle class in Asia, with greater access to credit cards and mobile devices, is sparking growth for a Lawrenceville technology company. Songwhale LLC … Songwhale has expanded into direct response marketing, or infomercials, a more than $350 billion-a-year global industry that increasingly is dependent on websites to complete impulse buys. Companies around the …
A growing middle class in Asia, with greater access to credit cards and mobile devices, is sparking growth for a Lawrenceville technology company. Songwhale LLC … Companies around the world use Songwhale’s e-commerce platform to sell “as seen on TV” products, from the Sit N Cycle and DuPont’s Scratch Repair Stick to a hair-regrowth formula …
Marcus Productions just completed a new series of TV commercials for Geebo, with Barbara Corcoran from the ABC show Shark Tank. Geebo is the latest mobile app for consumers and business owners providing cashless secure shopping straight from their smart phone. Two days were spent at various locations throughout South Florida. The new campaign will …
The DRTV Centre, the UK’s specialist Direct Response Television ad agency, describes a powerful weapon in its new business toolkit; brief testimonials from satisfied clients.
TV Inc Direct Marketing Concepts provides business to business marketing services, business & consumer mailing & phone lists, database marketing, email marketing, mailing services and target marketing plans, highly effective, economical
Advertising agencies currently planning their clients’ December and January campaigns recognise that December is traditionally a triple-tier TV advertising month. The first three weeks represent the peak shopping period and demand for TV time from retailers is always very high; higher TV costs per thousand viewers reflect this high demand.
The DRTV Centre discusses an article by Danny Rogers in the current issue of Media Week, in which Mike Hoban the Sales, marketing and E-commerce Director of Thomas Cook says “We will now have an ‘always on’ strategy – we will always be on TV. As we become a digital business, being on TV is …