TV Ads and Digital Marketing: A Symbiotic Relationship, Says The DRTV Centre

The DRTV Centre discusses an article by Danny Rogers in the current issue of Media Week, in which Mike Hoban the Sales, marketing and E-commerce Director of Thomas Cook says “We will now have an ‘always on’ strategy – we will always be on TV. As we become a digital business, being on TV is …

Celebrity Forbes Riley Competes for Best Female TV Presenter of the Year

For the 5th consecutive year, America’s leading fitness and lifestyle authority, innovative product creator and 2010 National Fitness Hall of Fame inductee Forbes Riley has received three nominations in the two top categories for the Electronic Retailing Association (ERA) Moxie Awards.

Intel offers to pay up for Internet TV programming deals

Intel’s talks to buy content from media companies for its new TV service are advancing, and the chipmaker is offering to pay as much as 75 percent more than traditional cable rates, people familiar with the talks said. But, Intel is yet to close any programming deals, said the sources, who requested anonymity because they …

Acquirgy Publishes New eBook: The Psychology Behind DRTV Strategy

Driving consumers to buy with Neuromarketing. Acquirgy and noted neuromarketing expert and “Brainfluence” author Roger Dooley announce the publication of a new complimentary eBook, “The Psychology Behind DRTV Strategy” that explores what goes into crafting a successful infomercial or short-form TV commercial.

Ifbyphone Launches Next-Generation PCI-Compliant IVR Solution for Direct Response TV Marketers

Ifbyphone, the leader in voice-based marketing automation, today announced the launch of its new PCI-compliant IVR (interactive voice response) solution, providing direct response TV (DRTV) marketers with the most advanced and flexible solution for securely auto-processing phone orders.

As Seen On TV Announces the Appointment of Ronald C. Pruett, Jr. as President and Chief Executive Officer

As Seen On TV Announces the Appointment of Ronald C. Pruett, Jr. as President and Chief Executive Officer

As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com and eDiets, announced today that direct-to-consumer marketing veteran Ronald C. Pruett, Jr. will assume the positions of President, Chief Executive Officer and Director