The DRTV Centre discusses an article by Danny Rogers in the current issue of Media Week, in which Mike Hoban the Sales, marketing and E-commerce Director of Thomas Cook says “We will now have an ‘always on’ strategy – we will always be on TV. As we become a digital business, being on TV is …
A blog about direct response marketing, DRTV, direct response television, direct sales by Brad Richdale, Author
For the 5th consecutive year, America’s leading fitness and lifestyle authority, innovative product creator and 2010 National Fitness Hall of Fame inductee Forbes Riley has received three nominations in the two top categories for the Electronic Retailing Association (ERA) Moxie Awards.
The DRTV Centre, the direct response TV ad agency, announces a special offer to all short form DRTV advertisers – a confidential critique of their existing or proposed DRTV scripts, without charge – during July 2013.
DRTV is anything but lazy in the lazy days of summer. Making the right media moves in July can boost your media dollar and your overall campaign effectiveness.
Intel’s talks to buy content from media companies for its new TV service are advancing, and the chipmaker is offering to pay as much as 75 percent more than traditional cable rates, people familiar with the talks said. But, Intel is yet to close any programming deals, said the sources, who requested anonymity because they …
Driving consumers to buy with Neuromarketing. Acquirgy and noted neuromarketing expert and “Brainfluence” author Roger Dooley announce the publication of a new complimentary eBook, “The Psychology Behind DRTV Strategy” that explores what goes into crafting a successful infomercial or short-form TV commercial.
Ifbyphone, the leader in voice-based marketing automation, today announced the launch of its new PCI-compliant IVR (interactive voice response) solution, providing direct response TV (DRTV) marketers with the most advanced and flexible solution for securely auto-processing phone orders.
As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com and eDiets, announced today that direct-to-consumer marketing veteran Ronald C. Pruett, Jr. will assume the positions of President, Chief Executive Officer and Director
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