I have long been suspicious of infomercials. Apart from the fact they are typically broadcast to “an off-peak audience likely to comprise the unemployed, the clinically depressed and the elderly”, their claims just seem too good to be true. I was once tempted by an infomercial for a lint remover. It soon became clear that […]
If you’ve ever watched late night television you probably have seen an infomercial. Do you want to know if any of the products are worth the hype? When you are having trouble sleeping, do you reach for the TV remote? If so, infomercials are there to keep you company, but they’re probably not the best […]
Brandon Marshall was relaxing in his hotel room while vacationing with his family on St. Barts this summer when a TV infomercial caught his attention. You know the kind, those late-night programs that somehow persuade you that you absolutely need that product. Well, this one was for a 21-day diet that immediately interested the New […]
You know the infomercials I mean. Those long-winded TV ads pushing robotic vacuum cleaners and knife sets with enough variations on blades to make any ardent serial killer smile, and that always seem programmed to entrap stay-at-home pensioners or mums with tots once Peppa Pig or Paul Henry are done, or at night in the […]
Don’t judge a product by its cringe-worthy on-air pitch, or you may miss out on something life-changing (or hair-changing, at the very least). It’s no secret that infomercials are exceedingly outdated, embarrassingly low-budget and oddly mesmerizing. The effect is especially evident when you’re lying in bed mid mouthful of Ruffles and peanut M&M’s. At first […]
The person running Donald Trump’s campaign once recorded an infomercial for the Bedazzler. It’s not every day that one receives a gift. However, it’s becoming clearer and clearer that Donald Trump’s decision to run for President is the gift that keeps on giving luxurious, classy gifts that everyone agrees are terrific. Case in point: the […]
I’m not proud to say it, but infomercials excite me way too much. I know they’re designed to get me interested in products I just don’t need, yet they still have power over me. Infomercials are not big-budgeted, entertaining experiences. They generally don’t have actors I immediately trust and I don’t think ANY of the […]
Purportedly about Segway inventor Dean Kamen’s noble quest to provide clean drinking water in the developing world, the documentary “SlingShot” has about enough material to fill one interesting “60 Minutes” segment. At feature length, though, the film feels like an infomercial pitching another Kamen contraption, a vapor compression distiller. Many scenes seem staged, with the […]
Unless you don’t have a television set, you must have seen Vince Offer in his Sham Wow Commercial. He very energetically promotes these very absorbent cloths. His job is to get you excited about the product so much that you will want to buy it. Commercials are know to be just a few minutes long […]
If you are trying to figure out the most effective items for DRTV all you have to do is ask yourself a few questions. First, does the item interest the masses and does it solve a problem? Products that appeal to the mass charm are usually one of the most successful Direct Response infomercial products […]
Are you a sucker for Infomercial Products? If so, you are like many people who get drawn into watching the tv ads. Billy Mays was a well know salesperson for infomercial products and resided in Florida. Some products Billy Mays is best known for promoting are Mighty Putty, Dual Saw Hercules Hook, OxiClean, Kaboom and […]
If you are inundated with infomercial products at home that you no longer use of need a good place to sell these types of products is to post them on ebay. Because of the publicity they get from television most people will recognize these products. Purchasing fitness equipment and work out videos online has grown […]
Imagine coming home on a Friday evening with nothing to do. You grab the remote control and plop onto the couch, flipping through channels to find something worth watching. Nothing’s on. Suddenly, a commercial appears: lose 30 pounds in 30 days! Before you know it, you’re hooked. What you thought was a 30-second commercial is […]
Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now Slate columnist) pointed out in his exhaustive breakdown of the economics of infomercials on Priceonomics, in comparison, the U.S. network and cable […]
Boomer Gal columnist Kathleen Norton writes about her love of television and the strange infomercials one sometimes sees on it. Somebody’s invented a 3-D food printer that combines ingredients and produces something edible. Two engineering students came up with a better use for fungi than just being something you serve with crackers when company shows […]
Arnold Schwarzenegger certainly showed off his acting chops when he recited some of his most famous catchphrases during Monday night’s taping of The Tonight Show. The former Californian governator and Jimmy Fallon cooked up a fresh batch of hilarity when they put together a skit that satirized the popular home shopping network, QVC.
The most interesting infomercial came on television yesterday. It wasn’t promoting a 20-speed super blender, a “tighten your butt while sitting” machine or even a weight loss pill. It was for a birdhouse. This wasn’t just any birdhouse. It was a “My Spy Birdhouse.” For $14.99, you can literally spy on nesting wrens, nuthatches, chickadees […]
Another lame Wii U infomercial tries to explain the console instead of generating buzz and excitement. Nintendo has done a poor job marketing the Wii U. For starters, the name confused many casual gamers, who believed that the “Wii U” was the GamePad accessory to the original Wii. Nintendo has released several ads and comparisons […]
With only a limited number of buying days left until Christmas, you probably need to grab a few last-minute gifts. Check the items below as well as our other reviews of as-seen-on-TV products to find out which ones live up to the hype and which aren’t worth more than a lump of coal this holiday […]
Burger chain Grill’d has kicked off a content campaign with Vice highlighting the issue of grass-fed versus grain-fed cattle and sheep, with an animated fi
Be careful what you wish for. Sometimes fast sales air all the problems in your company. But at least for Mike Lindell of Minnesota-based MyPillow, they provided valuable lessons learned. On a mission to build a business out of a pillow he swore to be the most comfortable in the world, Mike Lindell made a […]
We asked you which As Seen on TV products you were tempted to buy, then we purchased the most popular ones, and put them to the test. It’s supposed to give you perfectly cooked bacon in the microwave. I ventured to randy’s diner. They serve hundreds of strips of bacon day in and day out. […]
Kiwi online hardware store Trade Tested has taken to YouTube with its own version of the cheesy informercial genre. A woodchipper at the company’s warehouse near Auckland International Airport is one of the stars of the Will It Chip?
Facts and figures on the incredibly lucrative infomercial market. We have all seen them: Those late at night half-hour infomercials that try to sell us on crappy products, seemingly invented by some dude with lice and a mullet in his garage while he was experimenting with his meth recipe
The Snuggie. OxiClean. Insanity. Proactiv. They’re all coming, Las Vegas. Next week, the conference center at Wynn Las Vegas will house the who’s who of infomercial products as the $350 billion “As Seen on TV” industry heads to Las Vegas for its annual conference.
In just two years, MyPillow in Minnesota has dramatically increased sales and hiring. Give credit to the infomercial. What a difference an infomercial makes. In 2010, sales of Chanhassen-based MyPillow were about $3 million and the company employed about 60 people. In 2012, they reached $102 million and the number of employees at the company’s […]
The twerking revolution is in full swing, powered by Miley Cyrus and leaking into high schools everywhere. Teens are bumping and popping their behinds all over the place as frustrated parents begin to feel even more distanced from their young, hormonal kin. At least thatâs what this fake infomer…
The other night I was up late watching TV Guide Network (now called TVGN to be cooler), and I believe it was around the 2am mark when it turned from normal programming to official “late night” prog…
Professional infomercial production services. We make your marketing dreams come true.
I have a sincere love of infomercials. Go ahead and mock me; I’m used to it. The Hairdini that promised an instant French twist was … interesting. We continue to use our Jack LaLanne juicer to make crab-apple jelly. And our robotic vacuum cleaner? Roomba totally sucks.
As Seen On TV, Inc. (OTCQB: ASTV), a leading multi-platform product marketing company and online shopping destination, today announced the Top Ten Taglines of All Time in its category. As Seen On TV products appeal to a mass market of worldwide consumers, and the As Seen On TV industry continues to grow despite the economic […]
It’s amazing how Bare Escentuals was able to become a huge successful company from infomercials. Instead of going through department stores such as the conventional …
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts say.
Home inventors to pitch household gadgets to “As Seen on TV” panelists in San Diego. You’ve seen those TV infomercials on practical household items ranging from dental plaque blasters for pets to aluminum wallets to stick-on light bulbs that bear the red “As Seen on TV” logo.
I’ve been thinking about infomercials. Actually, I’ve been thinking about TV programming, seasonal products, exercise products, cooking products, HABAs, furnishings/ household items, and the attorneys’ “fishing.” We have hit the in-betweens as far as television programming is concerned
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials. Virtually every […]
I am a connoisseur of infomercials. Those of us who suffer periodic problems with waking up at 2 a.m. and not being able to go back to sleep know
A candidate in the heated Brooklyn District Attorney race will sue Monday to block CBS from airing a reality show starring DA Charles Hynes.
Casting about for a column idea that wasn’t about running for a change, my friend suggested that I go to Walgreens and write a review of some piece of “As Seen on TV” exercise equipment. Genius! The ubiquity of the drugstore chain in San Francisco means there’s hardly any distance at all between getting inspired […]
The Warehouse is planning to expand its online presence and run long-form infomercial-style advertisements on television.
McQ Media has discovered a new recipe for selling products and services through infomercials.