5 Infomercial Secrets Every Marketer Should Know, But Wait, There’s More!

Imagine coming home on a Friday evening with nothing to do. You grab the remote control and plop onto the couch, flipping through channels to find something worth watching. Nothing’s on. Suddenly, a commercial appears: lose 30 pounds in 30 days! Before you know it, you’re hooked. What you thought was a 30-second commercial is …

Do Infomercials Deserve a Little More Respect?

Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now Slate columnist) pointed out in his exhaustive breakdown of the economics of infomercials on Priceonomics, in comparison, the U.S. network and cable …

TV Essential to Baby Boomers

Boomer Gal columnist Kathleen Norton writes about her love of television and the strange infomercials one sometimes sees on it. Somebody’s invented a 3-D food printer that combines ingredients and produces something edible. Two engineering students came up with a better use for fungi than just being something you serve with crackers when company shows …

Watch Tonight Show’ Infomercial with Arnold Schwarzenegger

Arnold Schwarzenegger certainly showed off his acting chops when he recited some of his most famous catchphrases during Monday night’s taping of The Tonight Show. The former Californian governator and Jimmy Fallon cooked up a fresh batch of hilarity when they put together a skit that satirized the popular home shopping network, QVC.

How to spy on a birdhouse | My Spy Birdhouse

The most interesting infomercial came on television yesterday. It wasn’t promoting a 20-speed super blender, a “tighten your butt while sitting” machine or even a weight loss pill. It was for a birdhouse. This wasn’t just any birdhouse. It was a “My Spy Birdhouse.” For $14.99, you can literally spy on nesting wrens, nuthatches, chickadees …

Nintendo releases another useless Wii U infomercial | Wii U

Another lame Wii U infomercial tries to explain the console instead of generating buzz and excitement. Nintendo has done a poor job marketing the Wii U. For starters, the name confused many casual gamers, who believed that the “Wii U” was the GamePad accessory to the original Wii. Nintendo has released several ads and comparisons …

Best and worst infomerical products for holiday gifts

With only a limited number of buying days left until Christmas, you probably need to grab a few last-minute gifts. Check the items below as well as our other reviews of as-seen-on-TV products to find out which ones live up to the hype and which aren’t worth more than a lump of coal this holiday …

Out with new infomercial, MyPillow founder reflects on first fluff

Be careful what you wish for. Sometimes fast sales air all the problems in your company. But at least for Mike Lindell of Minnesota-based MyPillow, they provided valuable lessons learned. On a mission to build a business out of a pillow he swore to be the most comfortable in the world, Mike Lindell made a …

Can The Bacon Wave Cook Perfect Bacon In The Microwave

We asked you which As Seen on TV products you were tempted to buy, then we purchased the most popular ones, and put them to the test. It’s supposed to give you perfectly cooked bacon in the microwave. I ventured to randy’s diner. They serve hundreds of strips of bacon day in and day out. …