Overall, celebrity endorsements of commercial products is seen as one of the very few ways to make money these days, because its effective.
Celebrity Endorsement is seen everywhere as a use of persuasiveness. It can be used as persuasive communication in three ways. One, companies seek celebrities as a way to endorse their company’s services and/or products to persuade customers to seek the company instead of elsewhere.
Two, charities also seek celebrities to endorse their specific causes.
Three, different places such as hotels use celebrities to boost people into coming to stay at their hotels versus others. According to Fortune.com, celebrity endorsements are not always pleasing to the public. Fortune.com mentions several different kinds of celebrity endorsements that were not used well as persuasive communication to the public.