Pitchmen

Companies Already on the Prowl for Future Pitchmen from Sochi Olympics

U.S. slopestyle snowboarder Sage Kotsenburg just won Olympic gold on Saturday, and companies are already expressing interest in signing him up for endorsement deals.

Robert Tuchman, president of sports and entertainment marketing company Goviva, said he has already fielded calls from three different companies inquiring about the 20-year-old snowboarder, who was a relative unknown just last week.

Olympic “rookies” could make as much as $250,000 to $500,000 for major endorsement deals, Tuchman said.


 

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