Danoz Direct Claims Abtronic X2 Belt Provides Chiselled Abs without Exercise

A television marketing company has been rebuked by the competition watchdog after claiming that wearing one of its products for one minute, even while relaxing, was the equivalent of doing 400 sit-ups.

Danoz Direct, the company behind the Abtronic X2 device, claimed in television commercials its product would result in weight loss and flattened and toned abs without any exercise or dietary modifications.

The Abtronic X2 is a belt-like device that produces an electric current and is worn around the waist.