Depending on who you ask, the infomercial industry could be worth anything from $200 billion to $250 billion, or even $300 billion.
Whatever the number, that’s pretty big. And as Jon Nathanson (now Slate columnist) pointed out in his exhaustive breakdown of the economics of infomercials on Priceonomics, in comparison, the U.S. network and cable industry was estimated at just $97 billion in 2013. So why isn’t Thom Jensen, the founder of the Perfect Bacon Bowl (which has shipped 2 million units since late 2013), getting the kind of adulatory coverage bestowed on Instagram, an app that was basically profitless when Facebook purchased it?
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