While commercials may have initially taken a hit though the advent of DVR and mobile viewership, it sounds like that downward spiral may be flipping back up. And theres more than just one simple reason for it, too.
Though it wasn’t long ago that the entirety of TV show viewing was done on actual TV sets as the shows aired live, there are seemingly as many ways to watch series now as there are series to watch. And while commercials may have initially taken a hit though the advent of DVR and mobile viewership, it sounds like that downward spiral may be flipping back up. And there’s more than just one simple reason for it, too.
At this year’s TCA press event, CBS Corp.’s chief research officer David Poltrack and CBS Interactive’s executive vice president and general manager Marc DeBevoise spoke to reporters and refuted many claims about the so-called decline in effectiveness of modern-day TV advertising.
