Television Commercials

How Comcast Wants to Change TV Advertising – TheWrap

More episodes available on demand, all with the same new ads. Right now, ad buyers pay for C+3 ratings – those that measure the number of people who watch their ads in the three days after a TV show airs. For a show like NBC’s “The Blacklist,” which airs Monday nights at 10, that means they pay for people who watch live, plus On Demand or on DVR until Thursday night.

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