The most interesting infomercial came on television yesterday. It wasn’t promoting a 20-speed super blender, a “tighten your butt while sitting” machine or even a weight loss pill. It was for a birdhouse.
This wasn’t just any birdhouse. It was a “My Spy Birdhouse.” For $14.99, you can literally spy on nesting wrens, nuthatches, chickadees or whatever else happens to fly inside. The design relies on a two-way mirror allowing the stay-at-home-naturalist to watch the bird as it feeds, sleeps and incubates.
The buyer simply needs to suction cup the wooden house to the outside of a window, turn their head a few degrees between commercial breaks and get a peak of gestation in action.