So how will an adorably-named product like Sleeping Baby’s Zipadee-Zip fare when it finds itself in the Shark Tank during the Season 6 premiere on Friday, Sept. 26?
If you couldn’t tell from its jovial name, the Zipadee-Zip is a product for babies created by the husband-and-wife team of Brett and Stephanie Parker. It’s a wearable blanket that helps ease the transition from swaddling, which is a technique parents use to help the child — and themselves — sleep by wrapping the newborn in a blanket to mimic the comfort of the womb. Think the Snuggie but way cuter and less embarrassing.
