Is Home Fitness Company BeachBody Gaming YouTube’s Skippable Pre-Roll Ads?

Is Home Fitness Company BeachBody Gaming YouTube’s Skippable Pre-Roll Ads?

BeachBody is advertising its Focus T25 fitness DVD with a pre-roll ad that tries to trick viewers into clicking through instead of skipping.

Most YouTube pre-roll ads can be skipped after five seconds (and 80% to 85% of viewers opt for the skipping), so advertisers have a very short time to make an impact. The conventional strategy involves frontloading pre-roll videos with as much attention-grabbing content as possible, but Beachbody is taking a different approach. The fitness company has a pre-roll ad that seemingly attempts to try to fool some viewers into clicking through to the company’s website.

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