TV Shows

More startups are advertising on TV, but why?

The last time I watched anything on MTV, it was still showing music videos. When over the weekend I caught the channel on a restaurant TV, I didn’t expect to recognize anything. And I didn’t, until the commercial break, where three startups I’ve written about — Jewelmint, ShoeDazzle, and Dollar Shave Club — advertised their subscription services to MTV’s audience of youths.

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