Sales stay plump for Chanhassen-based MyPillow

My Pillow Classic Pillow is made with patented interlocking fill that adjusts to your exact individual needs regardless of your sleep position. It is machine washable and dryable for simple cleaning and care.

In just two years, MyPillow in Minnesota has dramatically increased sales and hiring. Give credit to the infomercial. What a difference an infomercial makes.

In 2010, sales of Chanhassen-based MyPillow were about $3 million, and the company employed about 60 people.

In 2012, they reached $102 million and the number of employees at the company’s Minnesota plants rose to more than 500.

“We were running the infomercial almost 200 times every day,” said Lindell. By January 2012, it was the No. 1 infomercial, according to Jordan Whitney Greensheet, which ranks infomercials.

Lindell credits a genuine love of his creation as part of its success. He invented it out of necessity after many sleepless nights from neck injuries and failed businesses.

WHY MY PILLOW?

Imagine a pillow that supports a refreshing night’s sleep by adjusting to fit the contours of your head. Now you can thank the interlocking foam design of the MyPillow.

The unique composition of every MyPillow helps you get a custom fit and good night’s sleep, night after night. The exceptional design of MyPillow can adjust to your needs, no matter how or where you sleep.

Order MyPillow Products Today!