As Seen On TV Products, DRTV

Songwhale Benefits from Growth in E-commerce As Seen On TV Products

A growing middle class in Asia, with greater access to credit cards and mobile devices, is sparking growth for a Lawrenceville technology company. Songwhale LLC …

Songwhale has expanded into direct response marketing, or infomercials, a more than $350 billion-a-year global industry that increasingly is dependent on websites to complete impulse buys.

Companies around the world use Songwhale’s e-commerce platform to sell “as seen on TV” products, from the Sit N Cycle and DuPont’s Scratch Repair Stick to a hair-regrowth formula in Thailand called Velform Hair.

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