Product Branding

Storytelling Helps Sell More Oreos, Dana Anderson’s Signature Style

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.

Today, Anderson laughs as she tells the tale—and well she should. Public speaking has become her forte. She ranks among the most in-demand presenters in the marketing industry, renowned for her wry, witty and insightful presentations at confabs for the Association of National Advertisers and the 4A’s and at the Cannes Lions Festival.


You may also like...

Leave a Reply

Your email address will not be published.