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Ace Metrix

Celebrity Endorsers May Not Be Worth The Money
asseenontvmarketplace.com

All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story. According to a study from Ace Metrix, television ads featuring celebrities do not perform as well as those that don’t feature celebrities. The analytics company evaluated more than 1,200 ads featuring celebrities, using a […]

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