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This year’s Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.
An ad-tech company, F#, on Wednesday launched a service that will stream songs that mesh with the ads on any given website. Television commercials have long matched songs with brands. But online, the campaigns can get more personal.
ADOTAS – Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of […]
PC Pal’s MD discuses the relationship between branding and customer service. In my last two columns, I have discussed what branding is all about and how to ensure you can implement the key ingredients to creating a strong brand. But there is a third dimension to branding that is often overlooked. This element is the […]