ZinePak – Collectibles for SuperFans Seen on Shark Tank

ZinePak partners with the world’s top brands, entertainers, and properties to make irresistible content to activate SuperFans. Check out SuperFan Central for collectible products from your favorite entertainers and brands. ZinePak helps Entertainers, Brands & Properties deliver elevated customer experiences. As seen on Shark Tank! Visit the official R5 store to score merch from the …

Are Brands Wasting Their Money on Top High-Priced Celebrities To Appear In Ads

This year’s Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.  

Jat Mann: Does branding and customer service have a connection?

PC Pal’s MD discuses the relationship between branding and customer service. In my last two columns, I have discussed what branding is all about and how to ensure you can implement the key ingredients to creating a strong brand. But there is a third dimension to branding that is often overlooked. This element is the …