Celebrity Entrepreneurship Trumps Endorsement | Beauty Business Trend

Beauty Business Trend: celebrity entrepreneurship trumps endorsement By Deanna Utroske, 05-Oct-2015 Today’s consumer identifies with ambitious and successful stars that challenge themselves and the status quo. So while celebrity-endorsed products are losing their charm, celebrity owned brands have stepped into the spotlight. http://www.cosmeticsdesign.com/Business-Financial/Beauty-Business-Trend-celebrity-entrepreneurship-trumps-endorsement