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celebrity endorsement

Jennifer Aniston Stars in New Ad for Emirates Flying High Celebrity Endorsement
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Aviation giant Emirates has released their first advert starring American sweetheart Jennifer Aniston and surprise, surprise, it has already gone viral. Gathering more than 790,000 views on YouTube in the first 24 hours, the light-hearted, one-minute commercial uses humor to showcase the luxury of the Gulf airline. The ad shows the Friends star clad in […]

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Celebrity Endorsement Is Seen Everywhere as Persuasive Communication
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Overall, celebrity endorsements of commercial products is seen as one of the very few ways to make money these days, because its effective. Celebrity Endorsement is seen everywhere as a use of persuasiveness. It can be used as persuasive communication in three ways. One, companies seek celebrities as a way to endorse their company’s services […]

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