Stay up to date on the As Seen On TV Marketplace, including products, infomercials, commercials and drtv.
Depending on who you ask, the infomercial industry could be worth anything from $200 billion to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now Slate columnist) pointed out in his exhaustive breakdown of the economics of infomercials on Priceonomics, in comparison, the U.S. network and cable …
Many of the most innovative gadgets sold in America today are specialty items — generally marketed through extravagant late-night TV commercials. These items also are sold through bulk mail advertisements that use the slogan “as seen on TV!” The business can generate big profits for those who come up with successful products. TV ads offer …