Televisions reaching consumers this year will be able to tell what audiences are watching and relay the information to marketers over the Web, opening the door to new ad revenue as well as privacy concerns.
Driving consumers to buy with Neuromarketing. Acquirgy and noted neuromarketing expert and “Brainfluence” author Roger Dooley announce the publication of a new complimentary eBook, “The Psychology Behind DRTV Strategy” that explores what goes into crafting a successful infomercial or short-form TV commercial.
If you’re embarking on a start-up that sells products or services to consumers, an infomercial can be your express ticket to success. Sure, we
An infomercial is intended to inform consumers about a product that cannot be properly explained without a demonstration. The purpose of an infomercial in to increase sales by explaining the usefulness of a product that is for sale. The ease of using the product that is being offered for sale is often the focus of …
In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s been run by Bissells for 137 years.