How Heineken Drafts Its Viral Branding

In the 19th century, the beer industry wasn’t run by multi-billion-dollar conglomerates that could brew and ship millions of bottles with the push of a button. At that time, the budding industry was spearheaded by entrepreneurial brewers who had to invent recipes, brewing processes and taste profiles before they ever shipped a single bottle. Heineken …

Wow Cup Andy, Will It Work?

Just like us, the $10 Wow Cup is not perfect. But it’s close. Really close. Its advertising claims the Wow Cup sports a specially-designed ‘spill-free’ rim “… that allows liquid to flow only when you drink. Once you stop, it forms a water-tight seal guaranteed!” It’s guaranteed to start an argument between third-graders Shane Faulkner …