Why You Won’t See Mariah Carey in Jenny Craig Ads Anymore

Jenny Craig adopts simpler message as it competes with do-it-yourself apps. No more Valerie Bertinelli, Mariah Carey or Jason Alexander, who have all appeared in Jenny ads in recent years. Rather, the Nestle-owned marketer is taking a simpler approach with animated ads that plug its portion-controlled food and one-on-one support.