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Marketing strategy

Home » Marketing strategy

Storytelling Helps Sell More Oreos, Dana Anderson’s Signature Style

updated on January 3, 2020May 28, 2014

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet. Today, Anderson laughs as she tells the tale—and well she should. Public speaking has become her forte. She ranks among the most in-demand presenters in …

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