TV Ads and Digital Marketing: A Symbiotic Relationship, Says The DRTV Centre

The DRTV Centre discusses an article by Danny Rogers in the current issue of Media Week, in which Mike Hoban the Sales, marketing and E-commerce Director of Thomas Cook says “We will now have an ‘always on’ strategy – we will always be on TV. As we become a digital business, being on TV is …

As Seen On TV Announces the Appointment of Ronald C. Pruett, Jr. as President and Chief Executive Officer

As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of and eDiets, announced today that direct-to-consumer marketing veteran Ronald C. Pruett, Jr. will assume the positions of President, Chief Executive Officer and Director

The Science Behind Marketing “As Seen On TV” Products Business

Why do we feel compelled to buy “As Seen On TV” products? The marketing power of the products is strong — it’s hard to deny that. The “As Seen On TV” product line is a multi-billion dollar business. Infomercials are constantly on tv and now several stores have aisles dedicated to the much-hyped products.