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After 12 years together, Nike and LeBron James have chose to take their relationship to the next level. It’s just been confirmed that the Cleveland Cavaliers forward is signing a lifetime deal with Nike, marking the first time the brand has ever announced a lifetime partnership since it was established 44 years ago. The “lifetime …
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Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity endorsements, and if you want a laugh, […]