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Super Bowl advertising

Super Bowl Advertising Moves Beyond TV Commercials
asseenontvmarketplace.com

Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a.. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making Super Bowl XLIX the year that you see the most result from your Super Bowl advertising –even […]

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Are Brands Wasting Their Money on Top High-Priced Celebrities To Appear In Ads
asseenontvmarketplace.com

This year’s Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.  

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