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Super Bowl

Super Bowl Advertising Moves Beyond TV Commercials
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Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a.. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making Super Bowl XLIX the year that you see the most result from your Super Bowl advertising –even […]

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Are Brands Wasting Their Money on Top High-Priced Celebrities To Appear In Ads
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This year’s Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.  

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Bob Dylan Joins Our List Of Rock’s Least Likely TV Pitchmen
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Bruno Mars may have been the true winner of last night’s Super Bowl, but Bob Dylan wins the award for blowing the most minds. The quintessential rock ‘n’ roll rebel stunned fans by appearing in a commercial for Detroit’s own Chrysler, urging folks to ”Let Germany brew your beer, let Switzerland make your watch, let […]

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Anheuser-Busch releases teasers for Super Bowl celebrity ads
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Anheuser-Busch has released more teasers for ads being featured in this year’s Super Bowl on Feb. 2. The latest teasers, which aired on television over the weekend, revolve around the company’s new Bud Light tagline, “The Perfect Beer for Whatever Happens.”

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