Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a.. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making Super Bowl XLIX the year that you see the most result from your Super Bowl advertising –even […]
This year’s Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.
THORNTON, Colo. — We know him by his ‘quirky’ commercials. He is everybody from Superman to Elway and Peyton when coming on our televisions—day and night—to sell us cars in the Mile High City. To us, he is Dealin’ Doug, one of the best pitch men in the country, but to sporting fans-in-the-know he is […]