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Is Home Fitness Company BeachBody Gaming YouTube’s Skippable Pre-Roll Ads?
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BeachBody is advertising its Focus T25 fitness DVD with a pre-roll ad that tries to trick viewers into clicking through instead of skipping. Most YouTube pre-roll ads can be skipped after five seconds (and 80% to 85% of viewers opt for the skipping), so advertisers have a very short time to make an impact. The […]

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