Celebrity Endorsers May Not Be Worth The Money

All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story. According to a study from Ace Metrix, television ads featuring celebrities do not perform as well as those that don’t feature celebrities. The analytics company evaluated more than 1,200 ads featuring celebrities, using a …

Twitter Says TV Ads Go Better With Hashtags?

As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies — all commissioned by Twitter — that look at the relationship between TV ads and Twitter …

Television commercials go too far – DailyPress.net | News, Sports, Jobs, Escanaba Information | The Daily Press

FLINT — So I’m watching TV when a chipper blond woman with an English accent comes on and says, “Let’s talk about your bum. I quickly realized, though, that – being British – she was talking about another type of bum altogether, and the product she so earnestly wanted to “talk about” was – good …

The Schticky Is the Dark Knight Rises of Infomercials | Underwire | Wired.com

When you’re an insomniac freelance writer who works from home, you end up seeing a lot of infomercials, and eventually, those things will wear you down. No matter how skeptical you might start off, you will eventually get to a point where you’ll start to wonder if there actually is somebody out there with a …