All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story. According to a study from Ace Metrix, television ads featuring celebrities do not perform as well as those that don’t feature celebrities. The analytics company evaluated more than 1,200 ads featuring celebrities, using a […]
As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies — all commissioned by Twitter — that look at the relationship between TV ads and Twitter […]
Here is Ace Metrix’s ranking of the seven funniest commercials to hit the small screen in 2013.
FLINT — So I’m watching TV when a chipper blond woman with an English accent comes on and says, “Let’s talk about your bum. I quickly realized, though, that – being British – she was talking about another type of bum altogether, and the product she so earnestly wanted to “talk about” was – good […]
The other night I was up late watching TV Guide Network (now called TVGN to be cooler), and I believe it was around the 2am mark when it turned from normal programming to official “late night” prog…
How crowdsourcing is deconstructing the traditional business of TV advertising.
When you’re an insomniac freelance writer who works from home, you end up seeing a lot of infomercials, and eventually, those things will wear you down. No matter how skeptical you might start off, you will eventually get to a point where you’ll start to wonder if there actually is somebody out there with a […]
The very first television ad appeared on July 1, 1941, and advertised Bulova watches. The ad appeared during a baseball game on a local station broadcasting out of New York.
Cleaning those hard-to-get-out stains out of beaches and wildlife has never been more easy – particularly if your definition of cleaning consists of doing very little at all.