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Mark Cuban Wants To Take Over Texting via Cyber Dust
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Texts sent via Cyber Dust automatically disappear 24 seconds after being read. Importantly, these messages cannot be traced and are not stored anywhere – not even on Cyber Dust’s servers – assuring all users a high level of privacy and security. Disappearing text apps, however, are not new to the app world, but Cuban plans […]

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Find Out Why Twitter Loves TV
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The television and advertising industries want to make like the Internet and microtarget households. Here’s how Twitter is trying to help them reach… Twitter released their quarterly report–their first as a public company–to an eager crowd of investors, techies, and analysts. Ever since the company started, people have asked how the hell they planned to […]

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Twitter Says TV Ads Go Better With Hashtags?
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As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies — all commissioned by Twitter — that look at the relationship between TV ads and Twitter […]

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‘Steve Jobs’ ad causes Swedish Twitter storm – The Local
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An advert by a grocery chain based on an iconic image of Steve Jobs has caused a stir in Sweden, prompting some to criticize the grocer for joking about the l

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15%-17% Of TV Viewers Engage With Social Networks In Real-Time
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With Facebook and Twitter jockeying for position in the television landscape, research firm eMarketer released a new report showing just why TV is top-of-mind at the rival social networks, saying that 15 percent to 17 percent of viewers engaged with social networks in real-time about the shows they were watching.

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Television-Show Ratings, Nielsen Finds Get Boost from Twitter Buzz
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Twitter Inc. users, sending status updates in 140-character bursts on the social-networking site, can increase television ratings by sharing their thoughts while a show is on air, researcher Nielsen found.

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Shameless Plug Or Genuine Product Interest? Celebrity Ads On Social Media Are Getting A Closer Look
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FTC guidelines say celebrities should announce when they’re endorsing something on social media but it’s not always clear when they are. With one billion registered users on Facebook and 517 million people signed on to Twitter, it’s no wonder why social networks have become breeding grounds for advertising. Once you add celebrities into the mix, […]

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5 Tips for Personal Branding on Twitter – Business 2 Community
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Twitter is an excellent tool for personal branding. The key to effectively branding your content and creating a clear impression of your business for your audience is keeping your Twitter activity consistent and engaging.

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Twitter Lead Generation Card Simplifies Branding
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Twitter on Wednesday launched its new Lead Generation Card, in an effort to make it easier for users to show interest in promoted discounts from their favorite brands.

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27 Books Every Entrepreneur Should Read
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Ariely’s book looks deep into human behavior and consumer habits, and it’s focused around the revelation that humans are wired to be irrational. “Business Model Generation,” by Alexander Osterwalder

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Pitchmen using guerrilla tactics to reach everyone we know
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Modern marketers desperately want to fit in – into our blogs, our Twitter feeds, our status updates. Why? Because word-of-mouth works.

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