Is Home Fitness Company BeachBody Gaming YouTube’s Skippable Pre-Roll Ads?

BeachBody is advertising its Focus T25 fitness DVD with a pre-roll ad that tries to trick viewers into clicking through instead of skipping. Most YouTube pre-roll ads can be skipped after five seconds (and 80% to 85% of viewers opt for the skipping), so advertisers have a very short time to make an impact. The …

Roku Rolls Out A Chromecast Competitor Called The Streaming Stick

Last Tuesday, Roku released its newest device, and it’s quite the competition for Google’s Chromecast: The Streaming Stick. The Stick has a very impressive selection of apps for streaming content, such as the major players like Netflix, YouTube, Hulu, and Amazon Instant. It will also run my all-time favorite app, PLEX.

Racers Republic » Facebook Plan To Beat Television And Youtube

The full “Facebook For Business: Video On Facebook” presentation including slides and Facebook’s notes is splayed out below. It was sent to Facebook’s Preferred Marketing Developer partners in late November to teach them to sell video ads to their clients. [Correction: This was sent to marketers, not presented at a meeting.] Facebook used NDAs to …