Technology is about to change the way you watch commercials. Some TV ads are now being targeted toward your interests and the data needed to make that happen, is all coming from inside your home.
Marisa loves TV time with her family and sh58e said she is prepared for the television commercial revolution: ads targeted to her interests.
“I would rather watch something that’s made for me and my family,” she said.
What are “targeted TV ads”?
“The ability for the advertisers to reach the right audience, the right viewer, at the right time on the right program on the right network,” said advertising expert Mark Lieberman.
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