Product Branding

The Great Gatsby is a branding phenomenon

The Great Gatsby, which opens next week, is being promoted through a multichannel campaign that includes co-branded apparel, Champagne, jewelry, hosiery, makeup and travel.

The Great Gatsby, which hits theatres May 10, is being called the most stylish movie ever made. It’s ironic, then, that the film’s multi-channel marketing has demonstrated all the subtlety of Liberace’s piano.

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