Product Branding

The Great Gatsby is a branding phenomenon

The Great Gatsby, which opens next week, is being promoted through a multichannel campaign that includes co-branded apparel, Champagne, , hosiery, makeup and travel.

The Great Gatsby, which hits theatres May 10, is being called the most stylish movie ever made. It’s ironic, then, that the film’s multi-channel marketing has demonstrated all the subtlety of Liberace’s piano.

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