U-Lace Was Pitched on Shark Tank Ties up Deals with Target

U-Lace Was Pitched on Shark Tank Ties up Deals with Target

Tim Talley use Shark Tank appearance as spring board for deals into national retailers.

Two of the country’s largest retailers — Target and 7-Eleven — have made room on their shelves for customizable sneaker laces developed in Rochester.

U-Laces are now available in more than 1,000 Target stores and are coming to 7-Eleven convenience stores too, said Tim Talley, founder of the Rochester-based startup.


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