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advertising

The Clapper, Excellence in Advertising
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“Sorry, can’t hear you, Marge. I’m clapping.” Before God invented Netflix and PVRs, you had to sit through a battery of commercials every time you turned on the idiot box. Most of them made you wonder why the hell Philo Taylor Farnsworth didn’t also invent something to block out commercials. Like Netflix or PVRs. But […]

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Super Bowl Advertising Moves Beyond TV Commercials
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Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a.. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making Super Bowl XLIX the year that you see the most result from your Super Bowl advertising –even […]

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Is Home Fitness Company BeachBody Gaming YouTube’s Skippable Pre-Roll Ads?
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BeachBody is advertising its Focus T25 fitness DVD with a pre-roll ad that tries to trick viewers into clicking through instead of skipping. Most YouTube pre-roll ads can be skipped after five seconds (and 80% to 85% of viewers opt for the skipping), so advertisers have a very short time to make an impact. The […]

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Got Milk Commercial Ad Gets A Brand New Tagline
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Everyone knows the familiar slogan and advertisement. Everyone knows the familiar slogan and advertisement “Got Milk?” This iconic tagline is now being replaced with a new one that will hopefully boost milk sales. Milk consumption is slowly declining and the sales have gone down about 1% each year for the past two years.  

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Wise TV Advertisers Can Discover Unique Coverage And Value Opportunities In December And January, Says The DRTV Centre
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Advertising agencies currently planning their clients’ December and January campaigns recognise that December is traditionally a triple-tier TV advertising month. The first three weeks represent the peak shopping period and demand for TV time from retailers is always very high; higher TV costs per thousand viewers reflect this high demand.

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Small businesses use sidewalk pitchmen to get word out, bring customers in
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It may be old-fashioned, but an expert can make it work wonders. Human billboards are popular in cities, and a few local business owners say they’re also proving to be effective along main byways in Helena.

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TV advertising still dominates | Advanced Television
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More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte.

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Shameless Plug Or Genuine Product Interest? Celebrity Ads On Social Media Are Getting A Closer Look
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FTC guidelines say celebrities should announce when they’re endorsing something on social media but it’s not always clear when they are. With one billion registered users on Facebook and 517 million people signed on to Twitter, it’s no wonder why social networks have become breeding grounds for advertising. Once you add celebrities into the mix, […]

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The New Mad Men Of Advertising Are… Everywhere
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How crowdsourcing is deconstructing the traditional business of TV advertising.

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Two-Minute Spots Are Booming! 2 Minute Commercials
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Marketers are spending more now than ever on two-minute ads. In a time where consumers are constantly demanding video content, but less is typically more, we think the announcement we plan to make next week will surprise you. We’ve said for a long time, two-minute commercials are king.

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