“Sorry, can’t hear you, Marge. I’m clapping.” Before God invented Netflix and PVRs, you had to sit through a battery of commercials every time you turned on the idiot box. Most of them made you wonder why the hell Philo Taylor Farnsworth didn’t also invent something to block out commercials. Like Netflix or PVRs. But […]
Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a.. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making Super Bowl XLIX the year that you see the most result from your Super Bowl advertising –even […]
BeachBody is advertising its Focus T25 fitness DVD with a pre-roll ad that tries to trick viewers into clicking through instead of skipping. Most YouTube pre-roll ads can be skipped after five seconds (and 80% to 85% of viewers opt for the skipping), so advertisers have a very short time to make an impact. The […]
Everyone knows the familiar slogan and advertisement. Everyone knows the familiar slogan and advertisement “Got Milk?” This iconic tagline is now being replaced with a new one that will hopefully boost milk sales. Milk consumption is slowly declining and the sales have gone down about 1% each year for the past two years.
Advertising agencies currently planning their clients’ December and January campaigns recognise that December is traditionally a triple-tier TV advertising month. The first three weeks represent the peak shopping period and demand for TV time from retailers is always very high; higher TV costs per thousand viewers reflect this high demand.
It may be old-fashioned, but an expert can make it work wonders. Human billboards are popular in cities, and a few local business owners say they’re also proving to be effective along main byways in Helena.
More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte.
FTC guidelines say celebrities should announce when they’re endorsing something on social media but it’s not always clear when they are. With one billion registered users on Facebook and 517 million people signed on to Twitter, it’s no wonder why social networks have become breeding grounds for advertising. Once you add celebrities into the mix, […]
How crowdsourcing is deconstructing the traditional business of TV advertising.
Marketers are spending more now than ever on two-minute ads. In a time where consumers are constantly demanding video content, but less is typically more, we think the announcement we plan to make next week will surprise you. We’ve said for a long time, two-minute commercials are king.