Celebrities Got Milk ADs – ’90s Stars Who Helped Us Drink More Milk

Britney Spears, LeAnn Rimes, Tyra Banks, and more ’90s stars that were part of the Got Milk? campaign. Remember when Tony Hawk was THE man? Or when Jennifer Love Hewitt and Sarah Michelle Gellar ran the world? Or that time you thought you had a shot at marrying Joshua Jackson? Looking back at Body By …

Are Brands Wasting Their Money on Top High-Priced Celebrities To Appear In Ads

This year’s Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those brands might have been better off saving their money.  

Kendall and Kylie Jenner Model Real Short Shorts in New Ads

We’re having a hard time remembering what the sun even looks like these days but thanks to Kylie and Kendall Jenner’s latest ad for PacSun spring seems a little bit closer. And once these threads hit shelves on February 7th, you’ll really feel an urge for warm weather! Kendall and Kylie are modeling different ensembles, …

Celebrity Endorsers May Not Be Worth The Money

All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story. According to a study from Ace Metrix, television ads featuring celebrities do not perform as well as those that don’t feature celebrities. The analytics company evaluated more than 1,200 ads featuring celebrities, using a …

When It Comes To Nike Celebrity Endorsements, They Have To Make Sure The Shoe Fits (LeBron)

Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity endorsements, and if you want a laugh, […]

Shameless Plug Or Genuine Product Interest? Celebrity Ads On Social Media Are Getting A Closer Look

FTC guidelines say celebrities should announce when they’re endorsing something on social media but it’s not always clear when they are. With one billion registered users on Facebook and 517 million people signed on to Twitter, it’s no wonder why social networks have become breeding grounds for advertising. Once you add celebrities into the mix, …