The DRTV Centre, the UK’s specialist Direct Response Television ad agency, describes a powerful weapon in its new business toolkit; brief testimonials from satisfied clients.
Advertising agencies currently planning their clients’ December and January campaigns recognise that December is traditionally a triple-tier TV advertising month. The first three weeks represent the peak shopping period and demand for TV time from retailers is always very high; higher TV costs per thousand viewers reflect this high demand.
The DRTV Centre discusses an article by Danny Rogers in the current issue of Media Week, in which Mike Hoban the Sales, marketing and E-commerce Director of Thomas Cook says “We will now have an ‘always on’ strategy – we will always be on TV. As we become a digital business, being on TV is […]
A blog about direct response marketing, DRTV, direct response television, direct sales by Brad Richdale, Author
For the 5th consecutive year, America’s leading fitness and lifestyle authority, innovative product creator and 2010 National Fitness Hall of Fame inductee Forbes Riley has received three nominations in the two top categories for the Electronic Retailing Association (ERA) Moxie Awards.
InventionHome announces that their popular “DRTV Product Summit” will return for a 3rd consecutive year to the campus of Robert Morris University in Pittsburgh, PA on October 24, 2013.
Are you ready to pitch your invention to the pros, buyers, licensees, agents, etc.? You need to be prepared. Do your research – you don’t want to end up pitching a shovel to a kitchen gadget company!
Telebrands was established in 1983. Did you know that this company is the one that came out with that famous ‘As Seen On Tv’ logo. You see this logo on many of the packaging for products that are advertised on television. You also see the logo on the tv co…
Intel’s talks to buy content from media companies for its new TV service are advancing, and the chipmaker is offering to pay as much as 75 percent more than traditional cable rates, people familiar with the talks said. But, Intel is yet to close any programming deals, said the sources, who requested anonymity because they […]
Driving consumers to buy with Neuromarketing. Acquirgy and noted neuromarketing expert and “Brainfluence” author Roger Dooley announce the publication of a new complimentary eBook, “The Psychology Behind DRTV Strategy” that explores what goes into crafting a successful infomercial or short-form TV commercial.
Ifbyphone, the leader in voice-based marketing automation, today announced the launch of its new PCI-compliant IVR (interactive voice response) solution, providing direct response TV (DRTV) marketers with the most advanced and flexible solution for securely auto-processing phone orders.
Did you know that there’s an actual event to celebrate the inventors that make the products you see on TV in the wee hours of the morning? Called the Direct Response Hall of Fame (DR Hall of Fame for short), this shindig gathers the best brains in the industry to honor them for making our […]
Video production, video editing, post production for your tv commercials, tv series, or corporate videos can all be provided by Studio Center Total Production!
The DRTV Centre, the UK television advertising agency, has created Viking River Cruises’ new video, titled “Your First Viking River Cruise”. Aimed at travellers who have never before tried river cruising, this is the latest in a series of new Viking website videos.
Marcus Productions, Inc. is a Florida based Film and High Def production company located in the Miami / Fort Lauderdale area. We have a national reputation of creating and producing money making commercials, infomercials and programming.