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e-commerce

Lawrenceville firm Songwhale benefits from growth in e-commerce
asseenontvmarketplace.com

A growing middle class in Asia, with greater access to credit cards and mobile devices, is sparking growth for a Lawrenceville technology company. Songwhale LLC … Companies around the world use Songwhale’s e-commerce platform to sell “as seen on TV” products, from the Sit N Cycle and DuPont’s Scratch Repair Stick to a hair-regrowth formula […]

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TV Ads and Digital Marketing: A Symbiotic Relationship, Says The DRTV Centre
asseenontvmarketplace.com

The DRTV Centre discusses an article by Danny Rogers in the current issue of Media Week, in which Mike Hoban the Sales, marketing and E-commerce Director of Thomas Cook says “We will now have an ‘always on’ strategy – we will always be on TV. As we become a digital business, being on TV is […]

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