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Texts sent via Cyber Dust automatically disappear 24 seconds after being read. Importantly, these messages cannot be traced and are not stored anywhere – not even on Cyber Dust’s servers – assuring all users a high level of privacy and security. Disappearing text apps, however, are not new to the app world, but Cuban plans […]
The full “Facebook For Business: Video On Facebook” presentation including slides and Facebook’s notes is splayed out below. It was sent to Facebook’s Preferred Marketing Developer partners in late November to teach them to sell video ads to their clients. [Correction: This was sent to marketers, not presented at a meeting.] Facebook used NDAs to […]
Facebook is targeting television for its future advertisements, according to a report by The New York Times. The social media giant is preparing to go after billions of dollars of TV advertising after successfully getting a sizeable pie in the mobile advertising market, the Times said. According to the report, TV advertising amounts to $70 […]
With Facebook and Twitter jockeying for position in the television landscape, research firm eMarketer released a new report showing just why TV is top-of-mind at the rival social networks, saying that 15 percent to 17 percent of viewers engaged with social networks in real-time about the shows they were watching.
Social media site may charge as much as $2.5m a day for companies to advertise through on users’ homepages. Facebook is looking to court TV advertisers which still rule the marketing roost with their big budgets. Despite all the talk of the internet opportunity, TV remains the gorilla in the advertising jungle. $200bn will be […]
FTC guidelines say celebrities should announce when they’re endorsing something on social media but it’s not always clear when they are. With one billion registered users on Facebook and 517 million people signed on to Twitter, it’s no wonder why social networks have become breeding grounds for advertising. Once you add celebrities into the mix, […]
Ariely’s book looks deep into human behavior and consumer habits, and it’s focused around the revelation that humans are wired to be irrational. “Business Model Generation,” by Alexander Osterwalder
The ‘Impress With Sentra’ campaign is an interactive Facebook experience where fans can make a personalized video featuring Omar Epps.